Vesna Bukovec

Consumer Culture…

Single channel video
Year: 2007
Duration: 01:30

Brand names are dominating our everyday life. We are constantly exposed to logos from various objects of more or less of importance to us. I can still remember the life from the time before the consumer culture. Can you?

With my mobile phone camera I’ve recorded brand names from various objects in my apartment (shopping bags, magazines, food…). Each time I come closer to a certain letter in the logo.

Thirty videos are playing simultaneously in the same screen. At a certain point they stop and a statement appears.